Martha Gonzales

Martha Gonzales is the President of CHM Insurance Services and the founder of the Corporation for Healthcare Marketing, Inc., based in Pasadena, California. She launched CHM Insurance Services in 2006—just two years after establishing her healthcare consulting firm—and has since devoted over 27 years to serving individuals, families, retirees, employers, and physicians. Under her leadership, CHM has expanded to serve clients in 17 states and is a certified agent for Covered California, helping thousands of Californians access affordable health coverage. A recognized expert in Medicare, Martha simplifies complex topics for her clients, enabling them to enter their golden years with confidence. She currently serves on the Board of the Southern California Chapter of the Case Management Society of America and works as a content leader educating communities about Medicare. Her dedication has earned significant recognition: in 2024, she was honored as the #3 Top Sales Agent for SCAN Health Plan (Overall Production) and ranked #4 for AEP Production among over 10,500 agents. Driven by deep industry experience, regulatory insight, and a passion for advocacy, Martha remains committed to delivering personalized, value-oriented insurance solutions. Always accessible and hands-on, she guides clients from benefit reviews and quotes all the way through enrollment and beyond—proving her value as both a trusted advisor and community leader.
• Property & Casualty License
• UCLA Extension Certification
• California State University, Fullerton - BA
• Case Management Society of America, Southern California Chapter
What do you attribute your success to?
My success can be attributed to a combination of industry experience, adaptability, and a deep commitment to staying ahead of regulatory changes. With 31 years in the business, I’ve developed a strong foundation of expertise and insight. When significant legislative changes emerged, they not only challenged the status quo but also inspired me to take a bold step forward. Motivated by these shifts, I decided to branch out and establish my own consulting firm—allowing me to provide specialized, forward-thinking solutions tailored to the evolving needs of clients.